PPC (Pay Per Click)
Did you know that more than half of Google searches with a high-commercial intent click on Adwords ads?
PPC (Pay Per Click)
Not only is pay-per-click marketing an immediate way to get traffic and leads to your website, but it is also ideal for split testing and tracking various offers that you make on your site. It gives you the power to adjust your campaigns and lead them to success.
At Inda SEO, we understand that one method of paid advertising doesn’t adhere to all of our clients’ needs. That is why we offer you opportunities to advertise on Google, Bing, Facebook, Twitter and LinkedIn. These methods allow your brand to be seen by your ideal customers while they are online.
We provide remarketing services that target customers who have visited your website but did not buy anything. Retargeted ads are as good as or even better than search engine ads for addressing lack of conversions.
Landing page optimization is another significant portion of the PPC process since every advertisement needs to go to a well-designed and well-optimized landing page. For example, when creating Google Adwords ads, the text on the landing page and the ad itself needs to be similar to guarantee to get your ads to the top of Google.
Plain and simple — pay-per-click marketing works to create awareness of your company, but more importantly, to generate the number of leads that your business receives.
All of this can be accomplished by working with Inda SEO. We are the best SEO Punjab Company and leading PPC management firm in India.
Our Pay Per Click Process
Whether you come to us with active PPC accounts or are looking to start fresh, we will provide your company with an audit of your current accounts or a proposal of how we would set up new ones. We will also provide a competitive analysis of the space you’re getting into to learn what your competition is doing and do it better.
Once our Punjab SEO experts understand your business, target audience and objectives, we use our experience and expertise to lay out a plan with goals and milestones. We will continue to brainstorm ideas and keep getting to know your customers better to target them effectively and get conversions.
With a distinct understanding of your company’s plans and goals, we begin our pay-per-click advertising. We watch designated channels intently to gain actionable insights. While this is occurring, we are continually looking for ways to increase conversions, improve performance and lower costs.
As the data starts to roll in, we can gather valuable information from your active ad campaigns. We look closely into the data to determine which search terms, affinities and demographics are excelling or underperforming. The evaluation stage is a continuous process that happens on a daily, weekly, monthly and annual basis.
Once we see results from our thorough evaluations, we use our expertise, backed by best practices and years of experience, to exclude, focus and optimize the targeted factors. These will help generate more business for your company and create awareness, so customers remember you in the future.
The cycle never ends because there is always an opportunity to gain more attention from your pay-per-click ad campaigns. We go right back into evaluating, experimenting, testing and optimizing to yield more results for your business. This is something that we do for all of our clients, and you shouldn’t expect anything less.
Our Local SEO Services can also help enhance your PPC Campaign
GOOGLE AND BING AD CAMPAIGN MANAGEMENT
Our role as your Adwords campaign manager is to get the most out of your paid search campaigns. Whether that is done by writing great ads that connect with your customers or optimizing campaigns so it can run at the highest level, our team of PPC specialists ensure that your ads are performing well. A digital marketing company should have experienced Adwords managers with PPC management skills, which is something Inda SEO prides itself on having.
Pay-per-click marketing is one of the most powerful tools for any digital marketing agency. Millions of businesses use paid ads because it is the quickest and easiest way to get their company, product or service on the first page of the Google search engine results page. We can harness the power of Google instantly after gaining access to your paid search account.
Bing is another paid search option to help attract users who are still loyal to this search engine. Whether as a program or browser default, people do still use Bing to search the internet, which is why your company should be there too.
PPC CAMPAIGN MANAGEMENT – FACEBOOK, LINKEDIN AND TWITTER ADS
Paid campaigns on search engines are not the only players in the game. Advertising on social media networks such as Facebook, LinkedIn and Twitter are and continue to be significant sources of visibility, making the potential for lead generation endless.
Facebook alone has more than one billion users who spend an average of one hour a day on the site and app. Facebook advertising allows us to target different demographics and offers a unique way to reach users that best match your business or service.
For example, you can target your core audience using their demographics, location, interests and behaviours as filters. It allows for customization in the look of your advertising through video, slideshow, carousel and photo formats.
What all of these social media advertising opportunities have in common is the ability to analyze traffic and traction that your ads have been receiving. Just like search engine advertising, we will tweak and optimize your ads to get the best results and, ultimately, the most conversions.
WHAT’S THE PURPOSE OF REMARKETING?
Remarketing is a way to connect with visitors to your website who did not make an immediate purchase or inquiry. It positions you in front of a defined audience as they browse elsewhere on the internet.
The purpose of remarketing is to advertise to customers that have an interest in your business because there was a reason they came to your website in the first place. It is a very cost-effective form of advertising that helps to remind visitors to purchase your product or service, which increases your company’s brand awareness at the same time.
When executed properly, remarketing can be a powerful tool to improve sales conversions. Google remarketing is a practical tactic as the conversion process can be long and competitive.